Store Director - Lone Tree, CO

The Role:

At Freebird, product and people are the heartbeat of our story and the “sole” of our brand. Creating beautiful, unique boots laid the foundation to that story but the feet inside our boots built the journey. Freebird employees reject the norms of an ordinary customer experience and pride ourselves on building deep and genuine relationships with our customers. Those relationships have always been at the forefront of everything we do and is the reason why we are so excited to rapidly expand our store footprint throughout the U.S. As we experience hyper growth, we are looking for career driven individuals that are as obsessed with creating an exceptional customer experience as we are.


Beyond building beautiful stores we will be hiring teams of unique and diverse individuals that represent our brand and our mission in each region. These teams will be a part of shaping the voice and character associated with the Freebird name. These individuals will have the opportunity to career climb in a quickly growing company that puts people and product above all else.


The ideal candidate will be passionate, self-driven, and a highly organized individual with a desire to make a difference in people’s lives. Additionally, they will be confident, creative, bright, friendly, helpful, detail-oriented, and able to consistently perform at the highest level. Candidates must be well spoken and confident in their ability to interact with strangers, as well as be able to remain calm and organized at all times.




  • Create a positive work environment that your people are excited to come into, be challenged by, and contribute to
  • Be a proactive and solution-based leader
  • Communicate business needs and team updates up to leadership in a productive, concise manner
  • Lead by example and uphold/implement FREEBIRD’s standards with your team
  • Create an environment where knowledge is being passed down successfully and your people welcome the feedback
  • Pull your team together for monthly meetings

Team Development:

  • Oversee and own networking, recruiting, hiring, onboarding, and developing a well-rounded team that excels in customer service, selling, merchandising, operations, events, and team management/leadership
  • Consistently provide performance feedback to ensure growth, change, and results in your management team. Guide your management team on how they are doing the same with the Stylists (part-time employees)
  • Create succession/staff plan and communicate your strategy to execute
  • Take responsibility for identifying how each person on your team needs to be challenged to grow and tailor a development plan individually

Customer Experience:

  • Exemplify, create, and uphold a positive unique customer experience and ensure all team members can successfully execute the Freebird experience. That starts before the customer enters the store
  • Actively manage all training of your team on the customer experience
  • Implement a clientele system and guide key leaders to ownership and management of their own clientele books through being the example
  • Have your finger on the pulse of your sales floor and take ownership of all customer interactions

Business Management and Planning:

  • Drive top line sales growth
  • Identify ways to increase your store’s business and build brand awareness in your community
  • Recognize the importance of planning and ensuring schedules are well thought through, posted one month in advance, and relay critical business events/ information to team members
  • Possess a strong business acumen and be able to present your business to a room of strangers

Visuals and Merchandising:

  • Update displays weekly based off inventory levels and best seller reports while teaching team on this process
  • Plan to do a full remerchandising for the store biweekly and make sure it is executed by the merchandising manager before each weekend
  • Make sure your team can uphold and is well versed in our floor/merchandised product standards
  • Know Freebird’s visual merchandising focus for the week and use it to set your store up to drive business in your community

Operational Excellence:

  • Know your stores numbers, KPI’s, best sellers, and business stats. Teach key leadership under you the importance of knowing and tracking their business
  • Ensure seamless store operations
  • Own your inventory and ensure it is being accurately managed by staff
  • Store cleanliness standards are implemented and met on a daily/weekly/monthly basis



  • 2+ years in relevant management experience in a fast paced, challenging, and creative customer facing retail environment
  • High School diploma required
  • Bachelor’s degree in business or related field preferred
  • Excellent organizational, verbal and written communication skills


      Benefits: Medical, Dental, Vision, 401k


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